Building the frontend architecture and engineering foundation for a scalable omnichannel SaaS platform, end-to-end.
- Set up the frontend architecture, project structure, conventions and CI/CD for a platform teams could scale on.
- Designed a reusable design system and typed component library in React, Next.js, TypeScript, Tailwind and Storybook.
- Shipped core product surfaces: CRM, Campaigns, Analytics, Billing, Workspace Management and Omnichannel Messaging.
- Owned features end-to-end, from product planning to deployment and continuous iteration.
- Established frontend best practices, code standards and review culture as the team grew.






